Wassailfest in New Braunfels, Texas




Information courtesy of New Braunfels Chamber of Commerce

Wassailfest began ten years ago as a festival to catch the Holiday Spirit. Each year, Downtown New Braunfels’ merchants open their doors at the holiday season offering wassail to drink, special treats to munch and lots of holiday cheer. Entertainment is everywhere as talented musical groups perform throughout the downtown area singing, playing, harmonizing on street corners and inside establishments.

As Christmas downtown lighting glows with over 100,000 lights and the Plaza becomes a fairytale setting, the centuries-olde Christmas carol “Here We Go A-Wassailing” takes on a new and special meaning. New Braunfels residents are welcomed and invited as holiday guests to sample a wide variety of Wassail, a drink whose very name means “. . . to your health”. The juice and spice mixture has been served over the centuries as far back as Robin Hood and his merry men. Over fifty merchants go to great lengths preparing their special wassail, enough to serve several thousand guests. Awards based on people’s choice voting are presented to the top three “wassail-meisters”. At the close of the evening, Wassailfest guests meet and greet at the Plaza bandstand to enjoy the door prize drawings in expectation of an early Christmas.

Past special events enjoyed at Wassailfest have included hot air balloon basket medleys, young gymnasts demonstrating their skill and agility, beautiful and haunting Scottish bagpipes, puppet shows, music for the little ones and an automobile collectibles show to fire the imagination of the most devout Christmas grinch. When bell choirs, barbershop quartets, children’s chorales, dancers, mariachis and oompah bands are added, the evening marks a truly joyous occasion. As the bells of the Courthouse ring to call a close to the evening’s festivities, families celebrate the “making of a memory” not soon forgotten.


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